9 Must-Know Millennial Shopping Trends & Marketing Strategies of 2017

Quigley, April 22, Comments: Millennials have helped change the way we do some things, including how we watch TV. Their habits like binge watching and viewing on demand have rubbed off on us, although most boomers still sit in front a TV set, not a laptop like their kids. While millennials are the most frequent bingers, boomers are not too far behind, according to the 10th annual Digital Democracy Survey. The younger crowd plops down to watch six episodes at a clip; their parents and grandparents average four episodes. Multitasking occupies most viewers but, again, millennials top out with an average of four activities: But while Walking Dead tops the charts for millennials and Gen Xers , it doesn’t rank that high with boomers. Broad City, Friends yes, the s sitcom and Gilmore Girls are millennial favorites, perhaps not surprising since all three focus on the trials and tribulations of somethings. Broad City, which started as a scripted, original web series in , now airs on Comedy Central.

5 facts about online dating

One day, an underling bursts into your office. Everybody on the Cowboys roster has stopped breaking the law! Probably the same way I felt after learning that about the sex rates of unmarried millennials. By , that number dropped to However, during approximately that same time frame, the rate of regular church attendance by Americans dropped by nearly ten points , while moral acceptance of extramarital sex increased.

As with any trend, there are numerous explanations.

People often believe that millennials are today’s “hippies,” with free-wheeling and easy sex because of dating apps, and have no interest in the “real” world because they are addicted to social media.

By Karen Kaplan May 09, 7: A new study reports that millennials are less promiscuous than their parents, the baby boomers. Advertisement But that number is determined by a combination of factors — the time period when people reach adulthood, their age at the time they are surveyed, and the generation they’re in. When the study authors used statistical methods to separate out those three factors, they found that a person’s generation was the biggest predictor of the number of people he or she had slept with.

In their calculations that isolated these so-called generational effects, the average number of partners for a baby boomer born in the s was The comparable figure for millennials was 8. The statistics in the study were drawn from the General Social Survey , a project based at the University of Chicago that has been collecting data on the demographics, attitudes and behavior of a nationally representative sample of American adults for decades.

The survey results revealed steady growth in the acceptance of many kinds of sexual behavior since the s. The dwindling disapproval of premarital sex was particularly evident when the researchers compared the views of young adults in each generation. It’s probably no coincidence that acceptance of premarital sex rose as people waited longer to get married, the researchers wrote.

Married Millennials

One of the more original definitions of Millennials I have seen, there is some unfortunate truth to this satirical interpretation. Even more so, Millennials have been on the ass-end of many generational jokes in recent years. Ask anyone off the street and a majority of the time you will hear negative, inaccurate attributes of Millennials when in reality we simply possess different traits than our predecessors. We are Flexible Flexibility in scheduling, the workplace, dating, you name it.

Millennials love flexibility so much it is becoming one of the most requested quality of a career. More and more jobs are easing up on the standard 9-to-5 scheduling to accommodate for our generation.

When it comes to the millennial reputation, a few things come to mind (largely for previous generations): entitlement, lack of stick-to-it-ness and stability, technology obsession, easy money, easy porn, dating by swipe, commitment-phobia, and an unprecedented freedom to explore sexually.

The following was cowritten with our go-to millennial, Sarah Marcantonio: Here, we try to define the terms explicitly, so we can all get on the same dating page. Even though dating is dead. It’s too old fashioned, too formal. If you want to be taken out to a nice dinner , take yourself. Even if people do get together in a way that an older generation would consider an official date, millennials will never call it a “date. Some kind of early sexual exchange without commitment.

Hooking up, no matter how good the sex is or how many orgasms were had, does not determine or inform seriousness, exclusivity or commitment. After talking or hooking up, if both parties are interested in a relationship , they will eventually become significant others. There is no in between phase where they are going on dates. Things are quicker today: There is an extreme casual and an extreme formal, and pretty much nothing in between.

Online Dating & Relationships

These Are the Cities Where People Exercise the Most Companies are starting to adjust not just to millennials’ habits but also to their atmospheric expectations. Dan Satterthwaite, who runs the studio’s human-relations department and has been in the field for about 23 years, says Maslow’s hierarchy of needs makes it clear that a company can’t just provide money anymore but also has to deliver self-actualization.

During work hours at DreamWorks, you can take classes in photography, sculpting, painting, cinematography and karate. When one employee explained that jujitsu is totally different from karate, Satterthwaite was shocked at his boldness, then added a jujitsu class.

This is because Millennials are more flexible with what their interpretation of dating truly is. The terms we see nowadays include: seeing someone, dating, exclusive, hanging out .

Share Examining the millennial mindset first requires a look into the history of this coveted demo. For most, digital tech has always, or almost always, been a part of life. And many came of age as the real estate bubble burst and the country’s economy was rocked by the financial crisis. This all feeds into the overall picture of your average millennial consumer, says Pinpoint Market Research , in a new study of millennial priorities, spending habits and preferences.

For one thing, they’re more careful with money, noted Pinpoint. But “despite their frugality, millennials are expected to spend money on lifestyle and entertainment more than prior generations. Pinpoint also found that since this generation knows the power of their dollars, they use it to pressure brands to advance social causes. Forty-three percent of that study’s respondents said they had petitioned brands to stop advertising or sponsoring a person, show or event.

Here’s a look at the studies’ other findings. Thirty percent of millennials said Twitter is one of their preferred social media platforms, tied with Instagram. An error in the study below omitted Twitter.

Dating’s Dead, Long Live These 10 Millennial Mating Patterns

By Aaron Smith and Maeve Duggan One in ten Americans have used an online dating site or mobile dating app themselves, and many people now know someone else who uses online dating or who has found a spouse or long-term partner via online dating. General public attitudes towards online dating have become much more positive in recent years, and social networking sites are now playing a prominent role when it comes to navigating and documenting romantic relationships.

Online dating is also relatively popular among the college-educated, as well as among urban and suburban residents. Attitudes towards online dating are becoming more positive over time Even today, online dating is not universally seen as a positive activity—a significant minority of the public views online dating skeptically. At the same time, public attitudes towards online dating have grown more positive in the last eight years:

The average millennial has fewer sexual partners than both Gen Xers and the Boomers. In , percent of US high school students had had sexual intercourse. By , that number dropped to

Ease of purchase is key. Also, think about credit. PayPal Credit was previously expensive for the retailer. Brands Growing Sales with Amazon Pay: People love Amazon Pay. They really really love it. Optimize your forms, create mobile-first designs, load pages quickly.

How Millennials will shift Australia’s spending habits: Macquarie

As a millennial, I know when brands are targeting me online—I see your cute branding and slightly-sarcastic lingo! But how can brands make sure they are targeting all the demographics effectively? Which generations respond best to telephone calls, who is most likely to shop in-store, or get hooked because your product is eco-friendly? In this post we’ll examine the best online marketing strategies for targeting three key generational demographics.

But first, a quick definition.

Saving Habits. Many millennials are making strides and overall, more rate themselves as savers than did in (70 percent versus 62 percent). nearly a quarter of which come from mobile devices. We have a proud history of innovation, dating back to our start in , and today our team of 10,strong is committed to carrying it forward.

They Use Ad Blockers Everywhere 1. Brands are starting to catch onto that in several ways. So, how do you bring authenticity into your affiliate strategy? Content publishers should be aware of who their audience is on a needs and wants level, and work with brands and products that meets their audience needs. These are phrases that Millennials love to live by, whether it be staying out just a little later with friends on a weekend night to see what the evening may bring, or take a last-minute vacation somewhere.

The message is clear:

How Millennials today compare with their grandparents 50 years ago

With all of the progress we’ve made in every complicated scientific and technological field since , you’d think we would have progressed in something as simple as dating Oh sure, if a modern hookup culture full of “Wanna chill? But personally, I find modern dating appalling. As a single year-old living in this warped “Netflix and Chill” dating world, I’ve had a hard time finding anyone who actually knows how to DATE.

I’m talking real dating.

Millennials are the most diverse generation in history, yet there is a tendency to assume they are the same when it comes to their technology habits, political beliefs, shopping behavior, food preferences, media habits, and more.

But now a report from Ipsos MORI has revealed that millennials are not so different to generation Xers – those pre-millennial, post-baby boomers. The study shows what is myth and what is reality when it comes to millennials, and what they – along with the rest of the world – think about their peers and their reputation. So, how easy do you think they have it or are they really worse off compared to their older counterparts?

Do millennials hold the same social values as older generations? This scrutiny has often led to the younger generation being labelled materialistic. While it is true to say that financially they are worse off, the report highlights that money is seen as more important to them than other generations – simply because it’s harder to come by. Millennials – Materialism Retirement isn’t really that far away Clearly money is important for millennials, but how much have they thought about finances in the long term?

With the retirement age increasing right now for generation Xers, retirement options in half a century are even more unpredictable. Millennials – Retirement ‘Generation Rent’ may prevail With an ever-increasing number of millennials still living at home well into their 20s , home ownership is directly linked to the financial and professional situation of a young person. This is particularly prevalent in cities such as London, where house prices are sky-high.

With newly eligible voters rallying for the left in a country preparing to leave the EU, British politics is becoming unpredictable. It is interesting to note the increased turnout from young voters this year, but does this new found political engagement manifest itself in party loyalty or loyalty to a political figure?

Have Smartphones Destroyed a Generation?

Why Is This Important? Because there’s going to be a lot of millennials cringing at the thought that their baby boomer parents were getting more tail than they are. Long Story Short A new study has found that, although millennials are more tolerant of pre-marital sex than previous generations, on average, they have had fewer sexual partners than the baby boomer generation.

Long Story Despite their generally progressive and tolerant attitudes, a new study has found that most millennials have actually had fewer sexual partners than their baby boomer parents. Twenge, author of Generation Me, analyzed 40 years of survey data to determine shifts in attitude and behavior towards sex between the greatest generation those born in the early s , the baby boomers s s , gen Xers s s , and millennials s s. In terms of sexual partners, the greatest generation’s kill count was a conservative 2.

There are some key qualities of each group that will help us get better insight into their dating habits: Gen X Grew up to be “rebels” but also loved the Muppets.

The popularity of city breaks most popular could be indicative of the busier lives we lead. Italy was the most desired destination of in our survey, followed by France, Spain and Greece. Major international airlines will be doing everything possible to compete with the quickly growing long-haul budget airlines like Norwegian Air and Thomas Cook Airlines, by introducing lower ticket classes with more rigid fare rules and no checked bags. I expect other airlines to follow. Qantas will commence service on its direct flights between London and Perth in March , making it the longest flight in distance covered in the world.

Singapore Airlines will be right behind them by re-introducing their direct route from New York to Singapore.